This playbook outlines five strategies for democratizing analytics to empower business users with data-driven decision-making. It emphasizes leadership support, modern data infrastructure, self-service tools, data literacy, and outcome-based measurement. While most organizations prioritize self-service analytics, adoption remains low due to cultural and technical barriers. Amplitude enables democratization by making trusted data accessible, simplifying insight generation, and fostering collaboration across teams. It supports agile experimentation, customer experience enhancement, and revenue growth by helping teams act on behavioral data in real time.

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