This guide promotes inclusive marketing through equitable writing and design practices. It explains inclusive marketing fundamentals (page 2) and stresses eliminating harmful language, stereotypes, and bias. Pages 3–4 offer practical writing tips, such as avoiding ableist or gendered language and adopting global-first thinking. Page 5 provides people-first language examples (e.g., “person with disabilities”). Page 6 expands into inclusive design—color accessibility, descriptive hyperlinks, alt text, varied fonts, and universal navigation. The guide urges marketers to embed inclusion authentically across content and creative assets.

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