commercetools.com Go mobile first or lose your customers Our kickstart guide to building unbeatable mobile customer experiences, without a design degree.Introduction The term “mobile first” has been around for over a decade now. And yet, up until now, most brands and retailers have failed to really take a deep dive into what it means to create truly customer-centric digital shopping experiences. While the big players like Amazon, Zalando, or Facebook constantly raise the average shopper's expectations of a seamless mobile shopping experience, most brands and retailers decide to remain stuck in the world of responsive design. These brands are then left behind as they're faced with a mobile-savvy, highly experience-driven customer. More and more, un-intuitive and broken mobile shopp

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