This white paper shows how wholesale distributors can use Google Analytics to understand site performance and strengthen digital strategy. It explains how to configure views, filter data, enable search tracking, and manage tags through Google Tag Manager. It highlights key metrics such as sessions, conversion rate, AOV, and revenue, and demonstrates how small improvements drive major gains. It also outlines useful reports, from acquisition and behavior to conversions, and recommends dashboards for clearer insight. Strong analytics help distributors optimize content, fix bottlenecks, and grow online sales.

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