WinPure helped businesses by integrating the AI-powered Senzing Inside engine, offering advanced entity resolution that automates the identification and consolidation of records representing the same real-world entity. With no-code interfaces, WinPure handles fuzzy matches, cultural name variations, and data inconsistencies, significantly reducing manual effort and improving accuracy. This solution streamlines data cleaning, matching, and deduplication processes to create trusted golden records, enabling better fraud detection, customer insights, and compliance across industries.

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