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Guide to Creating a SaaS Partner Program Strategic Plan

Guide to Creating a SaaS Partner Program Strategic Plan

Pandium
Pages 39 Pages

SaaS partner programs drive revenue growth by leveraging diverse partner types—affiliates, referrals, ISVs, channel partners—aligned to stages of the SaaS revenue funnel. A strategic plan defines goals, identifies ideal partners, structures incentives, and manages partner relationships. Effective rollout includes clear organizational roles, KPIs, and integration of marketing and sales efforts. Continuous measurement and adaptation ensure program success, expanding market reach, enhancing product offerings, and accelerating growth through mutually beneficial ecosystems.

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