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Guide

Holiday Email Marketing Guide 2026

Holiday Email Marketing Guide 2026

Holiday Email Marketing Guide 2026

SP Marketing Experts
Pages 11 Pages

This guide provides a campaign calendar and recommended sending sequences for major holidays from October through New Year’s Day, including Black Friday, Cyber Monday and Super Saturday. It advises marketers to begin planning early, match promotions to relevant occasions and use subscriber behavior to trigger follow-up messages. Additional recommendations include prioritizing existing customer data, avoiding purchased lists, offering clear signup incentives and segmenting by location, engagement and purchase history. Personalized content, mobile optimization, automated sends and strategic re-engagement can help holiday campaigns stand out.

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