This guide examines how AI agents are transforming the digital customer experience and reshaping the way consumers discover, evaluate, and purchase products. Developed with insights from Microsoft and Contentsquare, it highlights the shift away from traditional digital marketing models built around search keywords, paid advertising, and SEO toward an environment where AI agents increasingly influence buying decisions. In this emerging landscape, businesses must optimize experiences not only for human customers but also for AI-driven recommendations and interactions. The guide outlines three major ways AI agents are changing customer experiences and presents four practical steps organizations can take to adapt successfully. It also showcases real-world applications of agentic AI that improv

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