Mailchimp’s guide shows how case studies build trust and authority by turning client success into documented proof. A strong case study follows a clear structure — challenge, solution, and results — supported by data, testimonials, and visuals. To create one, identify the right subject, outline challenges, detail chosen solutions, show measurable outcomes, and format for readability. Best practices include storytelling, avoiding jargon, using visuals, and tailoring content across formats like PDFs, blogs, videos, and social posts. Deployed across websites, sales materials, campaigns, and ads, case studies serve as powerful social proof and strengthen brand credibility.

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