Guide
How to Drive Conversions Using Automated Marketing Funnels
This Everlytic guide explains how businesses can increase conversions by using automated marketing funnels that combine landing pages, email automation, and lead nurturing strategies. It introduces the concepts of sales funnels, the Digital Marketing Hourglass, the Value Ladder, and the Yes Ladder to guide prospects from initial awareness through conversion, retention, and advocacy. The guide outlines how to build effective online funnels using lead magnets, upsells, downsells, automated email workflows, and personalized customer journeys. It also presents funnel types such as lead generation, tripwire, product launch, webinar, and high-ticket application funnels, emphasizing continuous engagement through funnel stacking. By integrating automation with targeted messaging and customer-focus
