How to Pay the Executive Who Powers Your Sales and Growth
How to Pay the Executive Who Powers Your Sales and Growth
Startups often rely on senior leaders like founders or CEOs to drive sales. This guide introduces the Compensation Cost of Sales (CCOS) framework to fairly assess pay by comparing total cash compensation to revenue. It helps define pay structures for “hunters” vs. “farmers,” measure market alignment, and plan for scaling sales roles. For “CEO Sales Warriors,” the framework suggests dual-role pay, equity balancing, revenue/profit sharing, and succession planning. CCOS evolves with company growth and is critical in aligning executive compensation with sales effectiveness.
