The LeadsPanda guide explains how to write customer case studies that drive conversions. A great case study tells a compelling story—highlighting the customer’s challenge, solution, and measurable results—while building trust and showcasing value. The guide outlines formats (written, video, audio), must-have elements (title, summary, testimonials, CTA), and a 6-step process: set objectives, choose format, select client, gather responses, draft, and promote. It warns against being too promotional or technical and stresses storytelling, proof, and proper distribution to maximize reach and impact.

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