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Guide

India’s Growth Edge: Insights from The 2025 B2B Marketing Edge

India’s Growth Edge: Insights from The 2025 B2B Marketing Edge

India’s Growth Edge: Insights from The 2025 B2B Marketing Edge

Anteriad
Pages 10 Pages

This guide highlights how India is emerging as a global leader in B2B marketing by combining agility, data confidence, and AI-driven innovation. It shows that Indian marketers are taking on more strategic roles, with 93% adopting new responsibilities and 97% expressing strong optimism about success (page 2). The guide emphasizes the advantage of a young, digitally fluent workforce, faster campaign execution—3× more likely to launch within 30 days (page 4)—and a strong reliance on data-driven decision-making. It also underscores the growing impact of AI and expanded use of intent data across channels to engage buyers earlier. For businesses, these insights demonstrate how embracing speed, data confidence, and innovation can drive measurable growth and position organizations ahead in the evo

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