Guide
Intro to Inside Sales: Strategies, Skills, and Tech
Ringy’s “Inside Sales: Strategies, Skills, and Tech” is a practical playbook for modern, remote selling. It defines inside sales (phone/email/video + CRM), outlines core rep duties (prospect, qualify, demo, follow-up, close), and contrasts it with outside sales (lower cost, shorter cycles, higher scalability). It details a 7-step process (lead gen → qualification → outreach → demo → objections → close → retention), key skills (clear communication, CRM mastery, objection handling, pipeline/time management, data accuracy, cold-call confidence), and common pitfalls (dirty data, low contact rates, silos, burnout). Tools and tactics include cold-calling frameworks, automation, and a stack (Ringy, Outreach, Apollo, HubSpot, ZoomInfo). Lead management best practices, KPIs (contact rate, velocity,
