This guide outlines a timeline for preparing retail apps for peak holiday traffic like Black Friday, emphasizing proactive planning and risk management. Starting six months out, teams define traffic targets, align stakeholders, and plan infrastructure scaling. At four months, focus shifts to disaster recovery, failover testing, and static site readiness. Three months out involves limiting risky feature releases and optimizing performance, followed by code freezes and full-scale load testing one month before peak. Final weeks prioritize monitoring, validation, and team readiness, while real-time monitoring and rapid response are critical during peak events. Post-holiday analysis helps identify improvements, ensuring better preparedness, resilience, and performance for future traffic spikes.

Join for free to read