This guide explains how effective go-to-market (GTM) orchestration depends on clear decision-making, defined responsibilities, and strong cross-functional collaboration. It highlights how unclear ownership and misaligned teams can create friction, slow execution, and reduce overall performance when launching products, campaigns, or strategic initiatives. To address these challenges, the guide introduces the DACI and RACI frameworks, two structured approaches that help organizations clarify decision authority, accountability, responsibilities, and stakeholder involvement. It outlines the differences between the frameworks, discusses common coordination and governance issues, and provides practical recommendations for implementation. By establishing clear roles and improving communication, o

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