This Baker McKenzie guide outlines MiCAR compliance obligations for white papers, marketing, and advertising of cryptoassets. Issuers of asset-referenced and e-money tokens must publish detailed white papers approved by competent authorities, covering issuer details, asset rights, risks, and environmental impact. Marketing communications must be fair, clear, and consistent with the white paper, and include specific warnings. Cryptoasset service providers face fewer direct requirements but must ensure transparency and avoid misleading promotions, particularly on digital channels. The toolkit emphasizes harmonized templates, disclosure standards, and timely authority notifications to safeguard investors and maintain regulatory integrity.

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