Snowflake helps organizations modernize data lakes into lakehouses that unify data management, analytics, and AI. Traditional data lakes face challenges like complexity, silos, poor performance, and governance gaps. Snowflake integrates open standards like Apache Iceberg to enable ACID transactions, time travel, and flexible schema evolution. The platform supports streaming and batch pipelines, advanced analytics, and machine learning without moving data. Migration frameworks simplify moving from legacy systems, and Snowflake-managed Iceberg tables automate optimization. This approach reduces costs, improves security, and accelerates insights across diverse workloads.

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