This guide provides a step-by-step framework for organizations transitioning from Optimizely to Amplitude for experimentation and analytics. It explains the strategic benefits of unifying experimentation with behavioral analytics, including faster insights, reduced complexity, and improved governance. The guide covers planning the migration, mapping experiments and metrics, aligning stakeholders, and validating results to ensure continuity and trust. It also highlights best practices for minimizing disruption, retraining teams, and leveraging Amplitude’s integrated experimentation capabilities to move from isolated tests to continuous, data-driven optimization across the full customer journey.

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