The rise of connected stores is transforming retail by focusing on Return on Experience (ROX), a measure of how technology enhances customer shopping experiences and business outcomes. Amazon Go’s first cashierless convenience store, launched in January 2018, showcased this shift by allowing customers to shop without traditional checkout lines. Using a combination of sensors, cameras, and artificial intelligence, the store automatically tracks purchases and charges customers through their Amazon accounts. The concept quickly gained consumer attention and led to the opening of additional locations in Seattle, San Francisco, and Chicago. Amazon has also explored different store formats, from compact airport locations to larger models with broader product selections. The connected store appro

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