An Incisiv Playbook, in partnership with SAP, titled 'Revolutionize Trade Promotion Management with AI,' explores how Artificial Intelligence is transforming trade promotions for consumer product companies. This report details how AI addresses challenges like imprecise manual financial modeling and inefficient resource allocation by enabling predictive financial modeling, robust revenue analysis, and powerful 'what-if' scenarios. It aims to help companies streamline strategies, enhance insights, and improve efficiency for increased profitability within the evolving digital landscape of trade promotions. The content emphasizes optimizing budget allocation and uncovering promotions with significant revenue impact, aligning front and back office operations for advanced trade promotion optimiz

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