Guide
Sales Forecasting 101: Calling the Number Through Deal-by-Deal Risk
This practical toolkit presents a three-step approach to bottom-up sales forecasting. Teams first define categories such as worst case, commit, best case, and pipeline, each reflecting a different level of confidence. Reps then assess every opportunity by asking whether it will close at all and whether it can close within the forecast period. Deal stages are graded using risk indicators tied to exit criteria, stakeholder involvement, procurement, negotiation, and vendor review. Leaders use this inventory to make a final call rather than simply totaling every opportunity in a category. As the period progresses, worst, commit, and best forecasts should converge, while deals unlikely to close are moved forward. The guide recommends conservative early calls that rise with evidence rather than
