This Zscaler buyer’s guide explains why organizations should adopt a cloud-native Secure Web Gateway (SWG) to secure hybrid workforces and cloud-first environments. It argues that traditional appliance-based SWGs struggle with encrypted traffic, scalability, and performance, while cloud-native SWGs provide full SSL/TLS inspection, advanced threat protection, and consistent security without degrading user experience. The guide outlines six key evaluation areas for selecting an SWG: inspecting encrypted traffic, preventing advanced malware, URL filtering, cloud application control (CASB), bandwidth management, and remote browser isolation. It also provides deployment recommendations, testing criteria, key benefits, and a vendor evaluation checklist to help organizations compare SWG solutions

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