Guide

SO YOU WANT YOUR FIRST 100 CUSTOMERS?

SO YOU WANT YOUR FIRST 100 CUSTOMERS?

Pages 10 Pages

This field guide breaks down how early-stage founders acquire their first users through unscalable tactics like personal outreach, niche communities, viral content, events, partnerships, and high-touch engagement. It features case studies from Sam Parr and Shaan Puri, showing real strategies they used across multiple companies. The guide outlines a 3-phase plan—manual work, leverage, and momentum—and includes worksheets to help founders build traction and convert early adopters.

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