Guide

SO YOU WANT YOUR FIRST 100 CUSTOMERS?

SO YOU WANT YOUR FIRST 100 CUSTOMERS?

SO YOU WANT YOUR FIRST 100 CUSTOMERS?

Pages 10 Pages

This field guide breaks down how early-stage founders acquire their first users through unscalable tactics like personal outreach, niche communities, viral content, events, partnerships, and high-touch engagement. It features case studies from Sam Parr and Shaan Puri, showing real strategies they used across multiple companies. The guide outlines a 3-phase plan—manual work, leverage, and momentum—and includes worksheets to help founders build traction and convert early adopters.

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