This guide explains how to build, launch, and optimize a text marketing campaign that drives engagement and ROI. Text marketing is permission-based, with high open rates and fast delivery. Key elements include choosing a simple, memorable textword, using effective opt-in methods (text-to-join, web forms), crafting personalized auto-replies, and including clear CTAs. Compliance, urgency, and trackability are essential, and list growth can be driven through social media, email, in-store promos, and contests. Advanced techniques like segmentation, A/B testing, and ROI tracking help improve campaign performance and measure success.

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