The B2B Marketer’s Content Strategy Toolkit by Iron Horse helps marketers build scalable, goal-driven content strategies. It includes templates for aligning content with business objectives, understanding audiences, mapping the buyer’s journey, auditing assets, and planning campaigns. The guide addresses common pitfalls like creating content without purpose or audience clarity. It emphasizes matching content to each funnel stage, repurposing assets, and tracking performance beyond vanity metrics. The toolkit enables teams to create cohesive, high-impact content plans that drive engagement, conversions, and campaign success.

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