Manufacturing sales are evolving as buyers shift toward self-directed digital research, shortening sales cycles and increasing demand for personalized, tech-enabled experiences. To stay competitive, manufacturers must digitize sales processes, adopt technologies like 3D visualization, and use data to empower sales teams. Simultaneously, they must rebrand as innovative, tech-driven enterprises to attract top talent beyond the traditional manufacturing pool. By combining physical products with digital capabilities, manufacturers can redefine themselves—similar to how Apple spans hardware, software, and media.

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