The complete guide to work management for marketers. A game-changing playbook for the way marketers work.Table of contents Executive brief 3 The lifecycle of marketing work 8 Strategic planning 14 Marketing work lifecycle stage 1: Strategy and intake 15 Marketing work lifecycle stage 2: Budget and plan 16 Digital content creation 19 Marketing work lifecycle stage 3: Align and execute 20 Marketing work lifecycle stage 4: Review and approve 21 Asset management 23 Marketing work lifecycle stage 5: Store and share 24 Performance optimization 26 Marketing work lifecycle stage 6: Deliver and scale 27 Marketing work lifecycle stage 7: Measure and optimize 29 Conclusion 31 2E XECUTIVE BRIEF Work management for marketers. Work is a tier-one asset. Work management is the solution. Marketing work

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