Ping Identity’s Customer Identity Buyer’s Guide for Retailers highlights how modern CIAM solutions drive secure, seamless shopping while reducing fraud and compliance risks. Retailers face challenges balancing convenience and protection across omnichannel environments, but CIAM enables unified customer profiles, risk-based authentication, and passwordless login for frictionless access. The guide details evaluation criteria covering acquisition, loyalty, fraud prevention, regulatory compliance, and operational scalability. It shows how leading retailers improved account growth, reduced fraud costs, and increased revenue using Ping’s adaptive identity orchestration, privacy controls, and flexible deployment options.

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