The Modern Data Enrichment Playbook: What It Is, Why It Matters, and How It Enhances the Power of Your Data

14 Pages

This guide explains data enrichment and why organizations need external data to improve completeness, accuracy, and decision-making. Early pages highlight the explosion of data complexity and the shortcomings of internal records. Tamr outlines how enrichment links internal data with trusted third-party sources to create “golden records.” It detail types of enrichment—firmographic, demographic, and geographic. Later sections outline obstacles (fragmented sources, integration challenges) and a five-step framework to operationalize continuous enrichment using AI-native MDM.

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The Modern Data Enrichment Playbook: What It Is, Why It Matters, and How It Enhances the Power of Your Data

The Modern Data Enrichment Playbook: What It Is, Why It Matters, and How It Enhances the Power of Your Data

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