This guide presents data governance as a strategic advantage, emphasizing its role in enabling data democratization, AI adoption, privacy compliance, and managing growing data complexity. It advocates for modern practices such as adaptability, user empowerment, warehouse centralization, AI-driven automation, and maintaining clean data. Through real-world examples like Disney+ Hotstar and RBI, the guide shows how effective governance supports scalability, trust, and insight generation. Amplitude’s platform provides tools for automation, security, and transparency, helping organizations future-proof their governance strategies and drive confident, data-informed decisions.

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