The Schrödinger Guide Cybersecurity Sales and Marketing Written by Steve KingNew Rules: Cybersecurity Marketing Identify your niche and sell to a specific group. The more specific, the easier it is to connect. In cybersecurity, no one believes that one product, service or company can solve everything –stay away from that claim – never say 100% in any context – find what you are good at and build your brand story around that –if that means your target market is only 10% of buyers, then wrap your mind around the idea of owning 80% of 10% – THEN, after you have accomplished that, you can enter a new swim lane. When we brought ACF2 to market at The Cambridge Systems Group, we had established trust through our engagement with mainframe systems programmers. That’s what we di

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