The Secret Lives of Channels

26 Pages

This guide explains how and when to use key customer engagement channels effectively. It compares in-product and out-of-product channels, owned versus paid channels, and low-cost versus high-cost messaging options. Each channel—including in-app, web, email, messaging apps, push notifications, SMS, paid social, and more—is analyzed based on value, setup effort, cost, and ideal use cases. The guide helps teams design smarter omnichannel strategies by matching message type, urgency, and audience context to the most effective delivery channel.

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The Secret Lives of Channels

The Secret Lives of Channels

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