Keepme’s fitness engagement guide offers a step-by-step strategy for gyms to attract, retain, and upsell members. It emphasizes using data—historical and real-time—to personalize communication, automate marketing, and track behavior. Key tactics include segmented messaging, onboarding journeys, email/SMS/WhatsApp engagement, member spotlights, and loyalty programs. Operators are urged to build emotional connections, foster community, and continuously improve using analytics and feedback. A strong engagement strategy lowers churn, boosts revenue, and transforms members into loyal brand advocates.

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