Authored by TDWI Research, this playbook examines why organizations struggle with fragmented, siloed data architectures and how unified platforms address these challenges. It outlines the business case for unification, including improved scalability, faster time to insight, stronger governance, and better support for advanced analytics and generative AI. The guide explains architectural approaches such as integrated stacks and data fabrics, and stresses the importance of aligning technology with business goals. It also highlights organizational considerations, including data literacy, new roles, and governance frameworks needed to sustain modern analytics initiatives.

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