Guide
VISUAL MERCHANDISING SURVEY
The One Door Visual Merchandising Survey examines the state of digital transformation in visual merchandising and space planning, focusing on retailers’ ability to support agility, localization, and effective store execution. The report highlights that many retailers still rely on outdated or inaccurate merchandising plans, with stores often executing tasks based on information that does not reflect current conditions. As consumer preferences evolve rapidly, retailers must deliver localized products, promotions, and experiences to remain competitive. The survey explores how prepared organizations are to adapt to these demands through digital tools and transformed merchandising processes. Findings indicate that many retailers continue to face challenges related to visibility, data accuracy,
