2021 Holiday Shopping Outlook
2021 Holiday Shopping Outlook
1 PagesBain’s 2021 holiday shopping outlook projected U.S. retail sales growth of about 7 percent, well above the 10‑year average of 4.1 percent. Total holiday sales were expected to keep rising after the sharp rebound seen in 2020, driven by strong consumer demand. While in‑store sales were forecast to recover as shopping restrictions eased, nonstore sales such as e‑commerce and mail order were projected to remain a major growth contributor. Overall, the holiday season was expected to reflect a more balanced mix of physical and digital shopping, with total spending reaching record levels.
