Demand sensing marks a new phase in building resilient, end-to-end supply chains by improving how organizations forecast and respond to customer demand. Increasing complexity, driven by global disruptions and shifting consumer behavior, has made accurate demand planning more challenging. Traditional methods often fall short, while advanced analytics and AI enable real-time insights and more precise forecasting. By leveraging better data and connected systems, companies can reduce uncertainty, optimize inventory, and improve responsiveness. Effective demand sensing serves as a critical foundation for strengthening supply chain performance, agility, and overall business resilience.

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