This infographic explains how modern privacy laws define “selling” and “sharing” personal information, often in ways that differ from traditional business assumptions. It highlights laws like the CCPA and similar state statutes, emphasizing accountability, transparency, and consumer choice. The document walks organizations through jurisdictional scoping, data flow analysis, and determining whether activities qualify as selling or sharing, including cross-context behavioral advertising. It stresses the importance of accurate disclosures, “Do Not Sell or Share” mechanisms, and regular notice reviews. The infographic also focuses on operationalizing privacy commitments through training, opt-out implementations that avoid dark patterns, and governance practices that build trust with consumers.

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