The product model delivers strong results when implemented well, driving significant improvements in speed, cost, and performance. According to Bain’s Product Model Benchmarking Survey, companies using the model effectively reduce development time by 60% and development costs by 36%. Product model leaders also outperform peers, achieving 1.8x better customer experiences, 1.9x stronger innovation capabilities, 1.5x greater business value from technology investments, and getting products to market 60% faster. Strong product managers play a critical role in capturing this value. As AI adoption increases, the product model becomes even more important, raising the stakes for prioritization, strategic focus, and investment in design. While better AI deployment can increase value and satisfaction

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