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Authenticity Over Ads: The Power of Letting Creators Be Creators

Authenticity Over Ads: The Power of Letting Creators Be Creators

Hubspot
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This report outlines why authenticity is the core driver of influencer marketing success. It highlights how scripted messaging breaks trust, disrupts narrative flow, and reduces engagement. Insights from Alanah Joseph and Phill Agnew emphasize giving creators freedom to express genuine experiences in their own voice. Key reasons include stronger trust relationships, more natural storytelling, and better performance from niche influencers. Tips encourage flexibility, long-term partnerships, and personal stories to make campaigns feel real and memorable.

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