A first-party data match allows brands to securely upload their data into a private Bunker and, with permission, instantly match it against a media owner’s audience data. This enables brands to find and analyze their customers as addressable TV audiences using existing CRM segments. Match rates can be increased by safely adding ID graphs and collaborating with enrichment partners. Brands can then build custom segments aligned to campaign goals, targeting viewers based on habits and attributes for awareness, using combined data to refine consideration, or driving sales through upsell and retention strategies.

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