Data and analytics could drive over 60% of revenue for financial services firms, yet challenges like security, compliance, and legacy tech remain. A survey of 100 product leaders found only 20% currently see data products driving most revenue, but 41% expect this within 12 months. Top use cases include customer retention, fraud detection, and acquisition. While 84% are monetizing or planning to monetize data, 93% believe a data-driven strategy boosts competitive advantage. Fintechs lead in building data products, but all firms are prioritizing data initiatives to stay agile and grow in a digital-first landscape.

Join for free to read