Audience discovery, custom audiences, and audience expansion help brands use their data to find and reach the right viewers across the advanced TV ecosystem. Through secure customer matching, brands can quickly identify customers and prospects while prioritizing privacy. Personalized audience segments can be built using available brand, media owner, and second- or third-party data to deliver more relevant messaging. Behavior and characteristic insights are then used to expand reach across wider advanced TV audiences, enabling faster activation, improved relevance, and stronger campaign performance without compromising data security.

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