The 2021 Apparel, Footwear, and Accessories Digital Maturity Benchmark highlights the growing importance of digital capabilities as eCommerce is projected to account for approximately 70% of apparel sales by 2025. Conducted by Incisiv, the benchmark evaluated 104 leading retailers across four key areas: Research and Discovery, Online Ordering, Customer Engagement and Service, and Fulfillment. While retailers have made significant progress in building digital capabilities, notable gaps remain across the customer shopping journey. The study identifies leaders in digital maturity and emphasizes that success increasingly depends on delivering seamless, data-driven customer experiences across channels. Key findings show that although many retailers have enhanced online experiences, capabilities

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