Many wealth management customers say they do not receive useful, personalized financial planning advice tailored to their short- and long-term needs, regardless of whether they work with adviser-led or digital-first providers. Providing relevant advice during periods of market turbulence and key life moments greatly improves the customer experience and builds trust. Success in wealth management increasingly depends on delivering a high-quality, advice-led experience rather than simply adding more advisers. Customers who feel well advised tend to hold a greater share of their assets with their provider, strengthening loyalty, advocacy, and overall business performance.

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