Data-driven strategies have surged 56% since 2016 per EMA research, with CIOs reporting doubled demand for real-time processing use cases—primarily IoT, customer insights, and product innovation creating competitive edges. Confluent software overcame technology constraints and business hurdles by delivering scalable Apache Kafka® event streaming that handles massive data velocity/variety, enabling seamless IoT ingestion, instant customer analytics, and operational agility without complex ETL. This accelerated time-to-insight, sustained advantages over batch-limited rivals, and simplified implementations across streaming workflows.

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