Ping Identity’s retail infographic shows how customer identity helps retailers attract and retain shoppers by creating secure, frictionless, and personalized digital experiences. As consumers blend online and in-store shopping, 85% expect consistent experiences and 71% demand personalization. CIAM enables seamless sign-in, fast checkout, and fraud prevention, addressing the $20B annual cost of ecommerce fraud. It highlights five key areas: frictionless access boosting conversions by 35%, fraud prevention, personalization at scale, rapid problem resolution, and agile optimization through no-code orchestration. Identity-driven retail strategies build trust, increase loyalty, and accelerate growth across digital channels.

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