Private equity firms can strengthen virtual selling by moving beyond basic video tools and adopting structured sales plays. While the pandemic rapidly accelerated virtual selling, success depends on focusing on the right opportunities and executing with discipline. Winning sales plays start with identifying high‑potential customers using predictive analytics, ensuring sales teams target accounts with the greatest upside. High‑quality coaching is critical, using virtual interactions as regular moments to guide reps and track performance. Finally, firms must deploy sales plays quickly and refine them continuously based on what works, allowing teams to capture value and adapt in fast‑changing virtual environments.

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