This infographic explains best practices for contracting and paying different partner types across the partnership lifecycle. Page 1 positions Contract & Pay as a critical stage where partners define mutual value. It outlines tailored approaches for influencers, content and affiliate partners, and mobile partnerships. Tips include using CPI+ models to reduce fraud, segmenting partners by funnel contribution, offering participation bonuses, negotiating flexible influencer payment terms, and including content usage rights in contracts. Visuals show customization, negotiation, and localized payments as core principles. The infographic reinforces that high-maturity partnership programs—averaging 28% of total revenue—rely on flexible, automated, and transparent contract and payment processes.

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